The 51st annual World Custard Pie Championship got under way on Saturday in the village of Coxheath, near Maidstone in Kent.

World Custard Pie Championship
Dannielle Webb (left) and Amy Lawes are hit by custard pies (Joe Giddens/PA)
World Custard Pie Championship
Custard pies are prepared to a secret recipe for the annual event in the village of Coxheath, near Maidstone in Kent (Joe Giddens/PA)
World Custard Pie Championship
Donna Trethewey laughs after being hit in the face – points are awarded depending on where the thrown pie hits an opponent (Joe Giddens/PA)
World Custard Pie Championship
Teams of four are allowed to enter the competition (Joe Giddens/PA)
World Custard Pie Championship
Every contestant must throw their pie with their left hand (Joe Giddens/PA)
World Custard Pie Championship
Teams were taking part in what was the 51st annual World Custard Pie Championship this weekend (Joe Giddens/PA)
World Custard Pie Championship
In recent years a team from Japan flew to Kent to enter the competition (Joe Giddens/PA)
World Custard Pie Championship
The event was first organised as a way to raise funds for a local village hall (Joe Giddens/PA)
World Custard Pie Championship
This year’s winners Team Pie Face – (from left to right) Steven Dunn, James Pyke, Olly Whelan and Rob Cox – celebrate with the trophy (Joe Giddens/PA)