A POPULAR BBC Scotland host has praised the 'David v Goliath' nature of a Mauchline farm's ambitious plans.
BBC’s Scotland’s Home of the Year host Danny Campbell had nothing but praise for Mossgiel Organic Farm during a recent visit to the outskirts of Mauchline.
The farm, historically linked to Robert Burns, aims to provide sustainable, organic milk while challenging the dominance of 'Big Dairy'.
Danny Campbell visited the historic Ayrshire farm to mark the launch of its crowdfunding campaign.
Farmer Bryce, who owns the farm, and the Mossgiel team are now on a mission to raise £300,000 as part of a wider aim of £900,000 to build a new state-of-the-art, zero-waste dairy facility.
Danny and Bryce featured in a video dubbed ‘Moo-cation, Moo-cation, Moo-cation’ during the visit, and shows Danny assessing the design of the farm, praising the farm’s sustainable and ethical practices.
The TV host knows all about the journey to raising such an amount of money, as he raised over £500,000 back in 2021 to help his fast-growing architecture firm HOKO disrupt its industry.
READ MORE: Mossgiel Farm on a mission to create state-of-the-art
Speaking about his visit, Danny said: "I can definitely say that Bryce and I are kindred spirits - we’re both ambitious Scottish entrepreneurs trying to disrupt our respective industries. We know that can make people uncomfortable, but that only strengthens our determination.
"Seeing first-hand how Bryce has transformed Mossgiel - eliminating single-use plastics, reintroducing glass bottles, and allowing cows to raise their calves naturally - it’s clear this is a David vs Goliath story people should get behind.
"No matter the setbacks, Bryce is driven by a purpose that goes beyond profit. As an entrepreneur, you need that because it can be pretty bleak at times. I’m backing him to take down Big Dairy."
Bryce Cunningham returned to the family farm in 2016 after both his father and grandfather were diagnosed with terminal illnesses.
In the years since, the 37-year-old has turned Mossgiel into a beacon of sustainability, getting rid of millions of pieces of single-use plastic, and linking up with schools across East Ayrshire.
For the next four weeks, Bryce will host tours of the farm at 10am each day to show people their methods of working.
READ MORE: Mauchline farm and council link-up saves millions of single-use plastic
Bryce said: "Investors are not just backing me; they’re investing in a sustainable, ethical dairy industry. This crowdfund is about more than growth – it’s about restoring trust and bringing real, healthy milk back to people’s fridges.
"We are inviting anyone to come see what we’re doing to come to the farm because we have nothing to hide.
"Our practices are built around respecting cows, the land, and people. We’re taking the fight to Big Dairy’s so we can end their exploitative practices, creating a better future for farmers and milk drinkers alike.”
You can learn more about Mossgiel’s crowdfunder online.
Watch the full video below.
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