Scottish Asda stores asking for children's book donations

From September, 53 Scottish Asda stores will be taking part in the initiative, which encourages customers to donate pre-loved children’s books in-store, which go to families who have fewer of their own. 

This campaign follows successful pilots earlier in the year in Asda stores across Birmingham, Bristol, Leeds and London which saw over 6,000 booked donated and redistributed.

Ryan Rooney, Asda Maryhill customer and colleague community champion, said:  “It’s great to have an accessible book donation point in our store where we can then redistribute them back into our local community. All children should be able to access a book without the cost being a barrier.

“This is also a great opportunity for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in our area.”

53 Asda stores across Scotland are taking part in the initiative (Image: Morrow Communications/Asda) Families are invited to head to any of the over 388 stores all over the UK to place books they’ve grown out of into a dedicated donation trolley at the entrance, hosted by the store’s Customer and Community Champion. 

The two organisations expect to give over 20,000 children the chance to participate in book gifting festivals hosted by their school or community group, where they will be able to choose and take home, books of their own.

Asda currently has stores across Ayrshire in Kilmarnock, Irvine, Ardrossan, Prestwick and Cumnock.